BUILD CULTURE NOT CAMPAIGNS
LabX is a collaboration specialist agency and media focused on building cultural relevance through ideas, people, and experiences.
We connect brands, creators, and communities to create work that goes beyond campaigns and becomes part of culture.
From strategy to execution across digital and physical spaces, every project is built through collaboration.
Ensuring what we create is not only seen, but experienced and remembered
FORM A CULTURE
Through Bubu’s Cultural Intelligence Methodology, LabX helps brands evolve from functional solutions into cultural forces.
Strategy gives it direction.
People bring the energy.
Collaboration makes it real.
Culture drives relevance.
We drive narratives that move culture. That’s how we make #CultureDrivenImpact
Our process in four easy steps
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Brand Collaboration
"Connecting brands with the right voices, energy, and audience."
Cultural Strategy
"Turning insight into relevance, not just visibility."
Experiential Activation
"Designing experiences that connect digital and physical worlds creating moments people engage with and remember"
Collaborations and partnerships
7 Collaborations & 11 Brands
Hypeclub 4.0 positioned Tokopedia at the center of youth culture—bridging commerce with curated collaborations and culturally relevant experiences.
By connecting brands, creators, and communities, the campaign captured Gen Z attention, driving deeper engagement and strengthening Tokopedia’s relevance beyond transactions.
ADVAN X DARBOTZ
LabX connected Advan and Darbotz through a collaboration, We manage the full process from digital strategy and campaign production to the press launch with national media coverage.
Leveraging Darbotz’s strong urban credibility and global collaborations, the project enhanced Advan’s relevance within contemporary culture and the creative community.where both brands could expand relevance, visibility, and engagement.
Our latest content
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Our latest content
Check out what's new in our company !